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Marketing Your dA Prints

Wed Sep 22, 2010, 9:39 AM by Thunderstatement:iconthunderstatement:
Oh marketing... it's every serious artist's permanent headache. What to sell, how to sell it, who to sell it to, how much to sell it for. While we can't give you the one perfect formula for that, here are quite a few tips on how to market your prints on deviantART and beyond.  


Put your best art forward
You may think you want to offer everything you can for sale and that is understandable. However, think again. It's likely that not all works you offer for sale are ones that an art buyer might actually want to buy. Just like a potential buyer has to make a choice of what to buy, a seller is better off specifically selecting what to offer for sale and what not. While the saying "Quality over Quantity" is not a sure way to a sale, it's definitely a good strategy to get there.  
It's better to offer only your fewer very best works for sale rather than all of your works.


Think like a customer
Put yourself in the shoes of someone contemplating buying your art. Picture your prints on somebody's wall.  
Beware of watermarks, signatures, website URLs or weird borders on your images that can kill a potential sale. While they are OK to be present on your art reproductions for marketing purposes, barely anybody appreciates to have their art enjoyment experience tainted by the presence of such elements.  
Make sure to have at least one medium and one large size available, as it's very disappointing as a customer to discover an awesome print product and then find it's only available a wallet sized photo print. That doesn't mean that small size products don't sell. They do. But you're not going to make a substantial amount of profit from such. Also, by not offering smaller sizes at all, you may just make the customer go for a large print.

Let's check out some prints that give you the full enjoyment of the artwork:

Howl by Charlie-Bowater When The Angels Dance by kkart Lunch Atop a Skyscraper by Balakov I don't need anybody III by agnes-cecile


Presentation
Your deviantART profile and store are where interested potential buyers will most likely view your work online. Put yourself and your art in the best light. Create an intriguing context around you and your art by writing about yourself and your individual creations. This is to help your potential buyer to establish a meaningful connection to your art and the artist behind it. Provide thoughtful descriptions for your deviations and prints respectively. Tell about yourself and your art in an artist biography.
Let people know how they can get in contact with you. Also, don't forget to tag your deviations and prints with with as many relevant keywords as possible. Gotta make sure you can be found, and by the right people at that.

Make full use of what your profile page and store have to offer you with their various modules, especially the print related ones!

Let's take a look at some example stores from deviantART members and staff:

:bulletblack: Loish - A prime example! Notice the unique, heavily customized modules. Welcome, info, contact, just sold. Very smart.

:bulletblack: Chix0r - Notice the unique custom modules

:bulletblack: Mynti - Notice the wealth of information about the artist as well as the strategically placed 'I just sold...' module.

:bulletblack: EWM - Worth noting: The artist is listing her tools of the trade, effectively giving insight and a look behind the end product.

:bulletblack: Spinegrinder - More module ideas!

 
Got F.A.P.?
Customers who are serious about buying art buy Fine Art Prints because they're the highest quality product we have available. If you have high quality work, particularly work that is already selling as photo prints or other products, you should absolutely have it available as Fine Art Prints, our flagship products. Coupled with our gorgeous artblock frames, they make a far superior product.
Artists earn on average several times as much on the sale of a Fine Art Print as they do on Photo Prints, if you're only offering your work as Photo Prints you and your potential customers are missing out.


Calendars
Calendars are one of our biggest selling products through the winter holidays to first few months of the year. If you don't have a calendar available, you are missing out. What makes calendars so unique is that they can be found in almost every household; at least one! Look at our calendars as a collection of up to 14 highly affordable art prints that can be „normal“ high quality art prints for a long time beyond the particular calendar year. An art calendar is up to 14 framed art prints in the making, if you will.


The deviantART package
This is where we, the deviantART staff, come in. I'm sure you already know that we take care of your and your customers' deviantART selling and buying experience.
From the front to the back, start to finish, from hosting your images to the final destination of your products in the buyer's home, not to mention our customer service staff that will be there for you as well as potential and of course actual buyers, every step of the way. We got you covered.
You can rest assured of that. Your customers can rest assured of that. You can tell them that.

Here are some great product shots, taken by satisfied devious art buyers:

LillianAva Loves her Ilona by Doubtful-Della Fineart print by spyroteknik Rekit's Fine Art Prints by rekit FAPalicious by Photosbykev Calendar Print by Doubtful-Della


Online promotion
From telling your friends and family about your prints via e-mail or instant messaging to posting a journal or group blog to let your watchers know, to using social websites, there are uncountable opportunities to promote your art prints online. Don't be shy!  

:bulletblack: Profile and Store: As described further above, make full use of your customizable profile and store pages – the landing pages, so to say.

:bulletblack: Groups: Our Groups platform is perfect for promoting your artwork. If you submit your art to suitable groups, they are likely to be seen by group members and watchers who might consider buying it!

:bulletblack: AdCast: Given, using our AdCast service will cost you money, but what you're getting is sitewide ads and clicks for cheaper than non-deviants. You can have ads linking directly to your own prints store or even an individual product page!

:bulletblack: Promotions/Discounts/Sales: Deals to get something for less are always a great incentive for potential art buyers. Make use of them. If you know that we are or will be running such campaign, incorporate that into your own marketing.

:bulletblack: Social networks: Twitter, Facebook, Myspace. These are all great ways to get your work out to your friends and family and whoever is interested in you. It's easy to post and share a link directly to your prints shop or print product pages this way (yourusername.deviantart.com/pr…) and we have sharing tools that let you share your work on other sites with just a few clicks.Take it a notch higher and make a Facebook fan page for yourself that focuses specifically on your art for sale.

:bulletblack: Email friends and family: It's hard to believe, but not everyone is on social networks. Reach out and email someone, letting them know about the limited time free shipping is a great time to do so.


Offline promotion
Take it offline. Just because this is all taking place online does not mean it's gotta stay there. Take it to the real world. Get and exhibit your own products where ever you can. Your home, at school, to family and friends, maybe at a little coffee shop or even an art gallery.
Heck, attend or even organize a deviantMEET to take the deviantART experience to the physcial world!
Every art related venue and event can be a great opportunity for you to showcase and hopefully sell your works.

Speaking of getting physical, showing off the actual art product to potential buyers can be the key to make a sale. You could even use your products themselves as specially designed promotional material. For example, make postcards or fridge magnets that have your art as well as relevant infortmation (contact info, websites, pricing etc.) and give them away or leave them at relevant locations like mentioned above.
This is exactly why our premium members can buy their own products at the base price.


Now you!
What do you think of these tips? Will you make use of them? Did we leave something out?
If you've got your own experiences with print marketing, good or bad, we would love to read about them!

Visit Prints Shop
Add a Comment:
 
:iconhatumart:
hatumart Featured By Owner Edited Mar 29, 2015  Hobbyist Artist
¿Si la USO la Marca de Agua de DevianART, ESO podria danar la venta? o ¿DevianART quita la marca de agua de Acuerdo a las intenciones del comprador?
mi correo es Desarrolladorhatum@gmail.com gracias por la atención prestada. 
Reply
:iconfixatedphotographer:
FixatedPhotographer Featured By Owner Mar 15, 2015  New member
How do you get the money when people buy your artwork?
Reply
:iconluquatross-si75:
Luquatross-SI75 Featured By Owner Mar 16, 2015  New member Hobbyist General Artist
Nevermind, I found out. Your earnings are recorded in your profile. From there, you can withdraw your earnings into a Paypal account, a check, or DA points.
Reply
:iconfixatedphotographer:
FixatedPhotographer Featured By Owner Mar 17, 2015  New member
Oh, thank you!
Reply
:iconluquatross-si75:
Luquatross-SI75 Featured By Owner Mar 17, 2015  New member Hobbyist General Artist
You're very welcome. :)
Reply
:iconluquatross-si75:
Luquatross-SI75 Featured By Owner Mar 16, 2015  New member Hobbyist General Artist
I was wondering that as well. :hmm:
Reply
:iconm-a-f-u-y-u:
M-a-f-u-y-u Featured By Owner Mar 2, 2015  Hobbyist
Thanks for the advice :happybounce:!!
Reply
:iconjaz-do:
Jaz-Do Featured By Owner Feb 28, 2015  New member Professional Traditional Artist
I am pretty new here..like 3 days old now but am wondering is there a way to view the prints and other products that others have sold on DA? 
Reply
:iconjoshuajamestimothy:
joshuajamestimothy Featured By Owner Mar 5, 2015  New member Hobbyist Traditional Artist
yeah, me too.
Reply
:iconjaz-do:
Jaz-Do Featured By Owner Mar 6, 2015  New member Professional Traditional Artist
joshuajamestimothy..I asked this question in the forum but it was closed and is not appropriate protocol for DA forum since it may spread false information and to my understanding you need to go to the help desk or FAQs area for information on this matter.
Reply
:iconjoshuajamestimothy:
joshuajamestimothy Featured By Owner Mar 6, 2015  New member Hobbyist Traditional Artist
yeah, you're totally right!
I was looking around the help desk. so many info from that.
Reply
:iconjaz-do:
Jaz-Do Featured By Owner Mar 6, 2015  New member Professional Traditional Artist
I would say create a ticket through the help desk would be the best way. 
Reply
:iconjoshuajamestimothy:
joshuajamestimothy Featured By Owner Mar 6, 2015  New member Hobbyist Traditional Artist
*Two Thumbs Up
Reply
:iconnotebook0601:
Notebook0601 Featured By Owner Feb 25, 2015  Hobbyist Traditional Artist
I have a question, how do I get paid for selling prints?
Reply
:iconluquatross-si75:
Luquatross-SI75 Featured By Owner Mar 16, 2015  New member Hobbyist General Artist
Your earnings are recorded in the shop. From there, you can withdraw your earnings into a Paypal account, a check, or DA points.
Reply
:iconstacyfrett:
StacyFrett Featured By Owner Jan 25, 2015  New member Professional Photographer
Thanks :)
Reply
:iconkenkchow:
kenkchow Featured By Owner Jan 8, 2015  Professional General Artist
Good tips
Reply
:iconsofjadelly:
sofjadelly Featured By Owner Oct 2, 2014
I have a question how can I view more of my work? I only see one page and it's the page not even my father would buy.  Thanks in advance. 
Reply
:iconjackiehooper:
JackieHooper Featured By Owner Jul 22, 2014  Student General Artist
I did not find this useless. I just need to figure out how to do some house cleanig and also try to figure out how they are getting their pages set up with emails and such. I am lousy with html and clueless about css. But, it's never too late to learn!  YiPeeee I do have at least one maybe two that made the grade for 'Fine Art' print.

Calendars have been on my mind but I have not had time to gather my images and get one done. I will have available for 2015!
Reply
:iconlxuna:
Lxuna Featured By Owner May 22, 2014  Hobbyist
Have a look on my first Artwork which i am trying to sell :)) its an own anime character which i call Mitsu-chan :)
Reply
:icondannyman12:
Dannyman12 Featured By Owner Apr 30, 2014  Hobbyist General Artist
Let's hope my simple-but-effective Prints actually sell. ;u;
Reply
:iconzarwhitetaker:
zarwhitetaker Featured By Owner Apr 22, 2014
It is a very sad thing that nowadays there is so little useless information.
Click To Aware
Reply
:iconlizart50:
lizart50 Featured By Owner Mar 2, 2014
I am having a art event at the gallery Friday coming I am having problems in printing area and knowing how to price, I have a huge amount of art work and need print what I would like to do is get names of those interested inprints to sign a guest book, I also would like to have giclee's so  money is a real problem right now an Iam lost o the net basically I need to make it simple I need matte finish white border 11x14'a it may be more beneficial to have a catalog of my work so they can order prints from it
Reply
:iconunahappy:
unahappy Featured By Owner Feb 16, 2014  Professional Artist
I can only tell you Thanks guys...............
Reply
:iconmecenatos:
Mecenatos Featured By Owner Jan 30, 2014  Hobbyist General Artist
Doge such tipsDoge much interesting
Reply
:icongoastronutz:
GOASTRONUTz Featured By Owner Jan 16, 2014  Hobbyist Digital Artist
thanx. this helpz a lot.
Reply
:icongiftofakind:
giftofakind Featured By Owner Jan 11, 2014  Hobbyist Artisan Crafter
Im trying to sell my prints online but it just takes me to checkout for my own prints?? confused..
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 15, 2013  Professional Photographer
Can I still earn cash if someone buys a print using points?  Is there a way to set it so one can only pay in cash or points or vice versa?
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
It doesn't matter how someone buys the prints, all of the profits from those sales will be converted to your Earnings account where you can cash them out using Paypal, have a check sent or as Points! :)
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Jan 23, 2014  Professional Photographer
Oh sweet! :)

Thanks for explaining that to me :3
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
I am pretty sure there is... but I don't know how.
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
Aw :/  I wish DA would make it easier.  That or just SELL them all to someone for what they're worth according to DA through Paypal or something -__-;
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
Wouldn't that be nice... -_-
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
:lol: Yeah
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
XD
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
:la:
Reply
:iconslingshotmama1950:
slingshotmama1950 Featured By Owner Dec 13, 2013  Hobbyist Digital Artist
thanks this info help a lot
Reply
:iconshady-dragon:
Shady-Dragon Featured By Owner Dec 4, 2013   Digital Artist
How do I erase existing prints?!
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
To remove any prints, head to the deviation, click the Edit button and then uncheck the Prints checkbox on the right side of that page. :)
Reply
:iconshady-dragon:
Shady-Dragon Featured By Owner Jan 24, 2014   Digital Artist
Thank you so much this really helped me much ^_^
Reply
:iconarcticfoxswag:
arcticfoxswag Featured By Owner Dec 2, 2013  Hobbyist Filmographer
You get paid for people who print out your work?
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
DeviantART prints and ships every order that is placed. :)
Reply
:iconkayceekatastrophe:
kayceekatastrophe Featured By Owner Mar 28, 2015  Hobbyist General Artist
I may sound sort of ignorant here but we supply nothing, right? They create and ship the prints, all we have to do is submit the artwork as such? I know how the points system and all works, just a bit confused on the rest of it!
Reply
:iconrenonevada:
renonevada Featured By Owner Mar 29, 2015  Hobbyist Traditional Artist
You're right! All you need to do is submit the art as a print and DA will do the rest. :)
Reply
:iconkayceekatastrophe:
kayceekatastrophe Featured By Owner Mar 30, 2015  Hobbyist General Artist
Thanks!
Reply
:iconxzendor7:
xzendor7 Featured By Owner Nov 25, 2013   Digital Artist
How Do I Create Calendars From My Existing Uploads?
Reply
:iconmario6345:
mario6345 Featured By Owner Nov 15, 2013  Student General Artist
How much profit do I make off the prints that people buy and do I have to supply anything or does deviantart get some of the profits to supply the resources? plz send answer to me.
Reply
:iconartmarcus:
Artmarcus Featured By Owner Dec 13, 2013  Hobbyist Digital Artist
You make like 30 percent off the price if the site prices your work for you when you submit.   CURSE YOU!
Reply
:iconrenonevada:
renonevada Featured By Owner Nov 19, 2013  Hobbyist Traditional Artist
This link will show you the default earnings for our products: help.deviantart.com/337/

You will not need to supply anything but the art itself. :) DeviantART will take care of the rest!
Reply
:iconthreadbare-dreams:
threadbare-dreams Featured By Owner Oct 23, 2013

I'm confused. So, if someone purchases your art, in the form of, e.g. a mug, do you actually have to screen print it yourself and ship it to the customer, or does DeviantArt do that for you? If so, how much of the profit goes to DeviantArt and how much goes to you?

 

Thanks,

Reply
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