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September 22, 2010
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Marketing Your dA Prints

Wed Sep 22, 2010, 9:39 AM by Thunderstatement:iconthunderstatement:
Oh marketing... it's every serious artist's permanent headache. What to sell, how to sell it, who to sell it to, how much to sell it for. While we can't give you the one perfect formula for that, here are quite a few tips on how to market your prints on deviantART and beyond.  


Put your best art forward
You may think you want to offer everything you can for sale and that is understandable. However, think again. It's likely that not all works you offer for sale are ones that an art buyer might actually want to buy. Just like a potential buyer has to make a choice of what to buy, a seller is better off specifically selecting what to offer for sale and what not. While the saying "Quality over Quantity" is not a sure way to a sale, it's definitely a good strategy to get there.  
It's better to offer only your fewer very best works for sale rather than all of your works.


Think like a customer
Put yourself in the shoes of someone contemplating buying your art. Picture your prints on somebody's wall.  
Beware of watermarks, signatures, website URLs or weird borders on your images that can kill a potential sale. While they are OK to be present on your art reproductions for marketing purposes, barely anybody appreciates to have their art enjoyment experience tainted by the presence of such elements.  
Make sure to have at least one medium and one large size available, as it's very disappointing as a customer to discover an awesome print product and then find it's only available a wallet sized photo print. That doesn't mean that small size products don't sell. They do. But you're not going to make a substantial amount of profit from such. Also, by not offering smaller sizes at all, you may just make the customer go for a large print.

Let's check out some prints that give you the full enjoyment of the artwork:

Howl by Charlie-Bowater When The Angels Dance by kkart Lunch Atop a Skyscraper by Balakov I don't need anybody III by agnes-cecile


Presentation
Your deviantART profile and store are where interested potential buyers will most likely view your work online. Put yourself and your art in the best light. Create an intriguing context around you and your art by writing about yourself and your individual creations. This is to help your potential buyer to establish a meaningful connection to your art and the artist behind it. Provide thoughtful descriptions for your deviations and prints respectively. Tell about yourself and your art in an artist biography.
Let people know how they can get in contact with you. Also, don't forget to tag your deviations and prints with with as many relevant keywords as possible. Gotta make sure you can be found, and by the right people at that.

Make full use of what your profile page and store have to offer you with their various modules, especially the print related ones!

Let's take a look at some example stores from deviantART members and staff:

:bulletblack: Loish - A prime example! Notice the unique, heavily customized modules. Welcome, info, contact, just sold. Very smart.

:bulletblack: Chix0r - Notice the unique custom modules

:bulletblack: Mynti - Notice the wealth of information about the artist as well as the strategically placed 'I just sold...' module.

:bulletblack: EWM - Worth noting: The artist is listing her tools of the trade, effectively giving insight and a look behind the end product.

:bulletblack: Spinegrinder - More module ideas!

 
Got F.A.P.?
Customers who are serious about buying art buy Fine Art Prints because they're the highest quality product we have available. If you have high quality work, particularly work that is already selling as photo prints or other products, you should absolutely have it available as Fine Art Prints, our flagship products. Coupled with our gorgeous artblock frames, they make a far superior product.
Artists earn on average several times as much on the sale of a Fine Art Print as they do on Photo Prints, if you're only offering your work as Photo Prints you and your potential customers are missing out.


Calendars
Calendars are one of our biggest selling products through the winter holidays to first few months of the year. If you don't have a calendar available, you are missing out. What makes calendars so unique is that they can be found in almost every household; at least one! Look at our calendars as a collection of up to 14 highly affordable art prints that can be „normal“ high quality art prints for a long time beyond the particular calendar year. An art calendar is up to 14 framed art prints in the making, if you will.


The deviantART package
This is where we, the deviantART staff, come in. I'm sure you already know that we take care of your and your customers' deviantART selling and buying experience.
From the front to the back, start to finish, from hosting your images to the final destination of your products in the buyer's home, not to mention our customer service staff that will be there for you as well as potential and of course actual buyers, every step of the way. We got you covered.
You can rest assured of that. Your customers can rest assured of that. You can tell them that.

Here are some great product shots, taken by satisfied devious art buyers:

LillianAva Loves her Ilona by Doubtful-Della Fineart print by spyroteknik Rekit's Fine Art Prints by rekit FAPalicious by Photosbykev Calendar Print by Doubtful-Della


Online promotion
From telling your friends and family about your prints via e-mail or instant messaging to posting a journal or group blog to let your watchers know, to using social websites, there are uncountable opportunities to promote your art prints online. Don't be shy!  

:bulletblack: Profile and Store: As described further above, make full use of your customizable profile and store pages – the landing pages, so to say.

:bulletblack: Groups: Our Groups platform is perfect for promoting your artwork. If you submit your art to suitable groups, they are likely to be seen by group members and watchers who might consider buying it!

:bulletblack: AdCast: Given, using our AdCast service will cost you money, but what you're getting is sitewide ads and clicks for cheaper than non-deviants. You can have ads linking directly to your own prints store or even an individual product page!

:bulletblack: Promotions/Discounts/Sales: Deals to get something for less are always a great incentive for potential art buyers. Make use of them. If you know that we are or will be running such campaign, incorporate that into your own marketing.

:bulletblack: Social networks: Twitter, Facebook, Myspace. These are all great ways to get your work out to your friends and family and whoever is interested in you. It's easy to post and share a link directly to your prints shop or print product pages this way (yourusername.deviantart.com/pr… and we have sharing tools that let you share your work on other sites with just a few clicks.Take it a notch higher and make a Facebook fan page for yourself that focuses specifically on your art for sale.

:bulletblack: Email friends and family: It's hard to believe, but not everyone is on social networks. Reach out and email someone, letting them know about the limited time free shipping is a great time to do so.


Offline promotion
Take it offline. Just because this is all taking place online does not mean it's gotta stay there. Take it to the real world. Get and exhibit your own products where ever you can. Your home, at school, to family and friends, maybe at a little coffee shop or even an art gallery.
Heck, attend or even organize a deviantMEET to take the deviantART experience to the physcial world!
Every art related venue and event can be a great opportunity for you to showcase and hopefully sell your works.

Speaking of getting physical, showing off the actual art product to potential buyers can be the key to make a sale. You could even use your products themselves as specially designed promotional material. For example, make postcards or fridge magnets that have your art as well as relevant infortmation (contact info, websites, pricing etc.) and give them away or leave them at relevant locations like mentioned above.
This is exactly why our premium members can buy their own products at the base price.


Now you!
What do you think of these tips? Will you make use of them? Did we leave something out?
If you've got your own experiences with print marketing, good or bad, we would love to read about them!

Visit Prints Shop
Add a Comment:
 
:iconstacyfrett:
StacyFrett Featured By Owner 6 days ago  New member Professional Photographer
Thanks :)
Reply
:iconkenkchow:
kenkchow Featured By Owner Jan 8, 2015  Professional General Artist
Good tips
Reply
:iconsofjadelly:
sofjadelly Featured By Owner Oct 2, 2014
I have a question how can I view more of my work? I only see one page and it's the page not even my father would buy.  Thanks in advance. 
Reply
:iconjackiehooper:
JackieHooper Featured By Owner Jul 22, 2014  Student General Artist
I did not find this useless. I just need to figure out how to do some house cleanig and also try to figure out how they are getting their pages set up with emails and such. I am lousy with html and clueless about css. But, it's never too late to learn!  YiPeeee I do have at least one maybe two that made the grade for 'Fine Art' print.

Calendars have been on my mind but I have not had time to gather my images and get one done. I will have available for 2015!
Reply
:iconlxuna:
Lxuna Featured By Owner May 22, 2014  Hobbyist
Have a look on my first Artwork which i am trying to sell :)) its an own anime character which i call Mitsu-chan :)
Reply
:icondannyman12:
Dannyman12 Featured By Owner Apr 30, 2014  Hobbyist General Artist
Let's hope my simple-but-effective Prints actually sell. ;u;
Reply
:iconzarwhitetaker:
zarwhitetaker Featured By Owner Apr 22, 2014
It is a very sad thing that nowadays there is so little useless information.
Click To Aware
Reply
:iconlizart50:
lizart50 Featured By Owner Mar 2, 2014
I am having a art event at the gallery Friday coming I am having problems in printing area and knowing how to price, I have a huge amount of art work and need print what I would like to do is get names of those interested inprints to sign a guest book, I also would like to have giclee's so  money is a real problem right now an Iam lost o the net basically I need to make it simple I need matte finish white border 11x14'a it may be more beneficial to have a catalog of my work so they can order prints from it
Reply
:iconunahappy:
unahappy Featured By Owner Feb 16, 2014  Professional Artist
I can only tell you Thanks guys...............
Reply
:iconmecenatos:
Mecenatos Featured By Owner Jan 30, 2014  Hobbyist General Artist
Doge such tipsDoge much interesting
Reply
:icongoastronutz:
GOASTRONUTz Featured By Owner Jan 16, 2014  Hobbyist Digital Artist
thanx. this helpz a lot.
Reply
:icongiftofakind:
giftofakind Featured By Owner Jan 11, 2014  Hobbyist Artisan Crafter
Im trying to sell my prints online but it just takes me to checkout for my own prints?? confused..
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 15, 2013  Professional Photographer
Can I still earn cash if someone buys a print using points?  Is there a way to set it so one can only pay in cash or points or vice versa?
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
It doesn't matter how someone buys the prints, all of the profits from those sales will be converted to your Earnings account where you can cash them out using Paypal, have a check sent or as Points! :)
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Jan 23, 2014  Professional Photographer
Oh sweet! :)

Thanks for explaining that to me :3
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
I am pretty sure there is... but I don't know how.
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
Aw :/  I wish DA would make it easier.  That or just SELL them all to someone for what they're worth according to DA through Paypal or something -__-;
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
Wouldn't that be nice... -_-
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
:lol: Yeah
Reply
:iconshadyshadowcat:
Shadyshadowcat Featured By Owner Dec 30, 2013  Hobbyist Traditional Artist
XD
Reply
:iconscarlettshadow257:
ScarlettShadow257 Featured By Owner Dec 30, 2013  Professional Photographer
:la:
Reply
:iconslingshotmama1950:
slingshotmama1950 Featured By Owner Dec 13, 2013  Hobbyist Digital Artist
thanks this info help a lot
Reply
:iconshady-dragon:
Shady-Dragon Featured By Owner Dec 4, 2013   Digital Artist
How do I erase existing prints?!
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
To remove any prints, head to the deviation, click the Edit button and then uncheck the Prints checkbox on the right side of that page. :)
Reply
:iconshady-dragon:
Shady-Dragon Featured By Owner Jan 24, 2014   Digital Artist
Thank you so much this really helped me much ^_^
Reply
:iconarcticfoxswag:
arcticfoxswag Featured By Owner Dec 2, 2013  Hobbyist Filmographer
You get paid for people who print out your work?
Reply
:iconrenonevada:
renonevada Featured By Owner Jan 23, 2014  Hobbyist Traditional Artist
DeviantART prints and ships every order that is placed. :)
Reply
:iconxzendor7:
xzendor7 Featured By Owner Nov 25, 2013   Digital Artist
How Do I Create Calendars From My Existing Uploads?
Reply
:iconmario6345:
mario6345 Featured By Owner Nov 15, 2013  Student General Artist
How much profit do I make off the prints that people buy and do I have to supply anything or does deviantart get some of the profits to supply the resources? plz send answer to me.
Reply
:iconartmarcus:
Artmarcus Featured By Owner Dec 13, 2013  Hobbyist Digital Artist
You make like 30 percent off the price if the site prices your work for you when you submit.   CURSE YOU!
Reply
:iconrenonevada:
renonevada Featured By Owner Nov 19, 2013  Hobbyist Traditional Artist
This link will show you the default earnings for our products: help.deviantart.com/337/

You will not need to supply anything but the art itself. :) DeviantART will take care of the rest!
Reply
:iconthreadbare-dreams:
threadbare-dreams Featured By Owner Oct 23, 2013

I'm confused. So, if someone purchases your art, in the form of, e.g. a mug, do you actually have to screen print it yourself and ship it to the customer, or does DeviantArt do that for you? If so, how much of the profit goes to DeviantArt and how much goes to you?

 

Thanks,

Reply
:iconrenonevada:
renonevada Featured By Owner Nov 19, 2013  Hobbyist Traditional Artist
DeviantART will print and ship every product that is purchased. :)

This link will show you the default earnings for our products: help.deviantart.com/337/
Reply
:iconthreadbare-dreams:
threadbare-dreams Featured By Owner Nov 20, 2013
Thank you!
Reply
:icongrieves05:
grieves05 Featured By Owner Nov 19, 2013
Nope. We do all of the printing. deviantART takes a share to cover its costs of producing, handling, packaging, and other fees. The artist by default gets a 20% Commission based on deviantART's base price. If the artist is a Premium Member, they can set their commission amount to whatever they want. 
Reply
:iconthreadbare-dreams:
threadbare-dreams Featured By Owner Nov 20, 2013
Great! Thank you.
Reply
:iconrochele10:
rochele10 Featured By Owner Oct 2, 2013
i havent  sold one  card  or print  
Reply
:iconartmarcus:
Artmarcus Featured By Owner Dec 13, 2013  Hobbyist Digital Artist
Me neither...... :( (Sad) 
Reply
:iconsakrayami:
sakrayami Featured By Owner Sep 22, 2013   General Artist
I need some help, I do not understand this yet. I'll always preciate new friends. I'll follow you'r art when online. I haven't even started to upload my real art, there will be a lot more to come, paintings, drawings, photos.  Have a beutiful day. 
Reply
:iconkitsune0jester:
Kitsune0Jester Featured By Owner Aug 24, 2013  Student Digital Artist
Now this is a great help when I start my sellings now. :D
Thank you!
Reply
:iconsugoroku-hyru:
SugoRoku-Hyru Featured By Owner Aug 9, 2013
Thank Jesus for these ppl.
Reply
:iconfynns23:
fynns23 Featured By Owner Jul 20, 2013
Thanks!!
Reply
:icontimegauntlet:
TimeGauntlet Featured By Owner Jul 18, 2013  Hobbyist General Artist
Thank YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Reply
:iconanwaarsaleh:
anwaarsaleh Featured By Owner May 19, 2013  Hobbyist General Artist
I'm not sure how this works but when selling my photographs for instance, do I print and ship it to my customers? Or can I sell them digitally?

I hope someone can answer my questions.
Reply
:iconelisevaldorcia:
EliseValdorcia Featured By Owner Apr 5, 2013  Professional General Artist
Thank you for accepting my request!!!!
deviantART muro drawing Comment Drawing
Reply
:icondeadcf:
DeadCF Featured By Owner Mar 15, 2013  Hobbyist Digital Artist
i hope something sells soon.. im running out of food XD
Reply
:iconmarcoa6:
Marcoa6 Featured By Owner Feb 25, 2013
I am unsure how this all works as i am interested in seeling some of my photography work and not sure how to start.
If we seel an item do we have to supply the canvas and stuff that it is printed on or do we only sell the print on here and does deviantART offer packages for the potential buyer and take a percentage for the supply of the final product.
Do we have to sign up to premium to sell art work i need a walkthrough on how this all works as i have a slow learning dissability please help
Reply
:iconlovelikepoetry1:
LoveLikePoetry1 Featured By Owner Jan 27, 2013  Hobbyist Traditional Artist
Can I sell the actual art work? Not just prints? I would imagine I would make more money that way.
Reply
:iconannasmindspace:
Annasmindspace Featured By Owner Jan 4, 2013  Hobbyist General Artist
So. I read this and am new at it and what to start learning how to sell my Photoes and digital photos.

Then I've read some of your shop pages and not one did I see was just self taught.

So do all that sell need to have college. How would I write i up.

I have so many questions and so far, no one been willing to help. Very, very fustrating. I don't even understand how to us my page, so where do you get that info.

I decided a month ago to join the Premier and so far have not found a thing that helps me to understand what good it is to join or how to use the Premier.

So for a very green person, it would be wonderful if some was willing to guild me or help me to understand, because I'm very close to closing my hole Deviation,since no one seem willing to answer info for New up and coming photograper or self taught ones.

I can't believe there no one not willing to help or info.

I don't want someone to do everything, but some guidence would be nice.

I decided to
Reply
:iconrachelnoeldesigns:
RachelNoelDesigns Featured By Owner Dec 29, 2012  Student General Artist
Thanks for the information. It will really help when I start selling
Reply
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